My activities in Saudi Arabia

MICE Expertise in Saudi Arabia

With 40 years of experience in the global Meetings, Incentives, Conferences, and Events (MICE) industry, I have been privileged to contribute to some of the most exciting developments in the Kingdom of Saudi Arabia.

Saudi Arabia is rapidly emerging as one of the world’s most dynamic destinations for MICE and Entertainment, and I have been at the forefront of this transformation. From high-profile sports events and cultural showcases to corporate conferences and incentive programs, my work has combined strategic consulting with hands-on project execution.

Working alongside leading Saudi partners such as SELA Sports and visionary institutions under the Saudi Vision 2030 framework, I bring a deep understanding of the Kingdom’s business culture, infrastructure, and hospitality standards. This enables me to design and deliver event solutions that not only meet international benchmarks but also celebrate the rich traditions and values of the region.

Whether it’s stadium operations, indoor and outdoor pitch technology, large-scale entertainment projects, or bespoke incentive travel concepts, I offer clients a bridge between global best practice and Saudi Arabia’s unique opportunities.